Social Media

The more than 700 million people on Facebook and 200 million on Twitter give your sporting organisation every reason to be involved in Social Media.

Social Media is not a fad that will disappear as quickly as it has appeared. Social Media is a vital tool for communicating with fans and competitors that extends beyond engagement.

To properly participate in the social media space takes a commitment of time, manpower and as a result budget that can be significant.

As a result organisations that participate in Social Media need to have a clear understanding of the impact of social media on their bottom line. In short, Social Media must provide income as well as engagement.

IMG STG have provided specialist guidance and development to AFL clubs, national sporting bodies and individual athletes in social media. Our team understands social media and the ways it can be used to build followers and fans. We also have a unique understanding of the ways social media can be used to improve your sporting organisation's profits.

Our Facebook shop was the first of its kind in Australia. It's integration into Facebook means that your customers never need leave the social network, from browsing your products through to purchase and check-out.

We also develop custom applications that can build your fan base and link to products from the IMG STG suite. Membership, event registration, online shops and auctions can benefit from our social media expertise.

Recently our Creative Director, Danny Bishop, gave a presentation at the Melbourne Digital Sport Summit around making Social Media work for sporting clubs. IMG STG have made the slides from the presentation available to provide insight into how your organisation can take advantage of our understanding of social media.

Tiger Top 22 application developed for Richmond Football Club.