Online shopping checkout improved for all clients

Today IMG Sports Technology Group launched a completely redesigned checkout process for customers using our online shopping module, ShopDesq.

With ecommerce becoming more important to customers every day, we have designed the new checkout to be more user friendly, more robust and easier for customers to proceed through to final payment.

Key features of the new online shop checkout include:

• The checkout funnel has been simplified, reducing the amount of steps required to complete an order
• More robust validation
• Improved user feedback if the user has provided incomplete information
• Automatic credit card type selection based on supplied card
• Hiding and revealing optional fields to reduce checkout length
• Complete visual redesign for improved clarity and user experience

Our creative team are excited about the online shop checkout.

"Checkout design is an art that fundamentally is about giving customers the best chance of completing an online purchase." Said IMG STG Creative Director Danny Bishop.

"Making the checkout simple to use is vital to getting customers to spend money online. As the final step in their purchase process, anything that puts a customer off will have the effect of lowering sales."

"With the new design the customer will find it easier than ever to complete the checkout process.  We've cut down the amount of fields they need to complete, the steps they must take and at the same time we've made the checkout much more visually appealing."

As an automatic upgrade for all IMG STG clients using the ShopDesq online shopping module the new checkout is being seen in the online shops of AFL clubs, NRL clubs, NBL teams and dozens of other sporting organisations around the world.

For more information about the improved checkout, or help you reaching your ecommerce goals, please contact IMG Sports Technology Group.

IMG Sports Technology Group are part of IMG - the Global Leader in Sports Media and Entertainment. IMG Sports Technology Group are responsible for over 1.5M member records and more than $100M in online transactions annually for dozens of national sporting bodies and hundreds of grass roots sporting organisations.  IMG Sports Technology Group specialise in working with sports and member based organisations to provide online solutions to manage their engagement with participants, members and fans.