Membership first for KFC Big Bash League
Australia is in the grip of Twenty20 excitement this summer, and IMG Sports Technology Group are helping turn supporters into members.
The 2011-12 Season features eight teams from Sydney, Melbourne, Adelaide, Hobart, Perth and Brisbane competing in the KFC T20 Big Bash League.
Cricket fans across the nation have been encouraged to support their team by becoming members. Never before has an elite cricket team in Australia offered memberships, so it was natural that they would turn to IMG Sports Technology Group to provide the technology to make it possible.
As part of IMG - the world's premier Sport, Media and Entertainment company - IMG Sports Technology Group understand how to make online membership registration easy for both clubs and members. IMG's involvement in the Indian Premier League - the biggest Twenty20 competition in the world - provided an assurance that IMG Sports Technology Group not only understood the technical requirements, but the quirks of the sport as well. With an understanding of sport and technology no provider was better place to meet the membership challenges of Australia's newest national sporting competition.
In addition to providing the technical systems for online membership purchase, IMG Sports Technology Group also provide a call centre to ensure that all interested fans can be converted into members even if they are unable to purchase online.
"We are proud to be supporting the inaugural KFC T20 Big Bash League season with our online membership systems." said Matthew Wilson, IMG Sports Technology Group CEO. "The excitement around this brand new league is infectious and we were thrilled to be appointed as the company to partner with them in their push to turn fans into members."
"With so many big names signed up for the 2011-12 season cricket fans are sure to experience some great competition. Thanks to our membership solutions and integrated marketing tools each team can formulate a strategy that will help turn first time fans into lifelong members."
For more information about the online membership system from IMG Sports Technology Group please contact Brad Paton <bpaton@imgstg.com>
IMG Sports Technology Group are part of IMG - the Global Leader in Sports Media and Entertainment. IMG Sports Technology Group are responsible for over 1.5M member records and more than $100M in online transactions annually for dozens of national sporting bodies and hundreds of grass roots sporting organisations. IMG Sports Technology Group specialise in working with sports and member based organisations to provide online solutions to manage their engagement with participants, members and fans.
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