Online shopping in Facebook and Mobile

IMG STG has recently launched two new add-ons to its online shop module - Facebook Shop and Mobile Shop.

Mobile internet use continues to grow, with many predicting it will overtake desktop internet use within the next 1-2 years. The recent growth of Facebook has been extraordinary, and provides yet another channel for clients to sell their products. A recent shop promotion for the Carlton Football Club saw over 30% of sales transacted through Facebook and mobile devices. It is likely to increase very quickly and clubs recognize they need to be where their clients are.

Both versions of the shop make use of the existing online retail module for product information and order processing, and allow clients to tap into these two growing markets.

According to the latest Nielsen report, 43% of Australians now own a smart phone. Mobile ShopDesq gives organisations access to those people and opens opportunities for game day marketing, mobile only promotions and other activities.

Facebook phenomenal growth continues, currently boasting 750 million active users of which 50% log on in any given day.

Not only does our new Facebook shop application allow seamless transactions within Facebook, it also provides a way for clubs to get to know their Facebook fans. It achieves this by asking users to grant permission for the club to access their contact details, hence growing the club's database. This helps solve one of the problems of how to turn a large following on Facebook into a tangible asset that helps clubs achieve their business objectives.

For more information about our mobile and Facebook shops please contact our sales department on 03 9864 1111 or via email sales@imgstg.com.

IMG Sports Technology Group are part of IMG - the Global Leader in Sports Media and Entertainment. IMG Sports Technology Group are responsible for over 1.5M member records and more than $100M in online transactions annually for dozens of national sporting bodies and hundreds of grass roots sporting organisations.  IMG Sports Technology Group specialise in working with sports and member based organisations to provide online solutions to manage their engagement with participants, members and fans.