IMG STG supporting Essendon's Flight Plan
Essendon Football Club have embarked on the most important fundraising drive in the club's history with the help of IMG Sports Technology Group’s (“IMG STG”) online donation software and website development team.
IMG STG is proud to assist Essendon in raising $30 Million for its new facility at Melbourne Airport, with $5 Million to be raised from member and fan contributions. The ‘Flight Plan’ blueprint is one of the most significant events in the 140 year history of one of Australia's most recognisable sporting clubs.
To support the fundraising drive and provide fans and members with information about the relocation, IMG STG developed a new website; theflightplan.com.au
The Flight Plan website fulfils the key objective of facilitating online donations: firstly with direct contributions to the Essendon Football Club; and, secondly via the Australian Sports Foundation (“ASF”). The ASF offers unique advantages to sporting organisations in that donations made to it are tax deductible. IMG STG worked closely with the club and the ASF to ensure that legal and usability requirements for the foundation were fulfilled.
The Flight Plan delivers a wealth of information around the new facility using cutting edge web development. Utilising HTML5 coding techniques the website provides videos that work on desktop computers, iPhones, iPads and Android mobile devices. This advanced coding, along with animation and custom interface design, ensures the message is presented in a way that will impress and delight potential donors no matter what interface they are using to access it.
"The functionality, design and usability of the flight plan website is already proving to be a huge success for the Essendon Football Club," said Justin Rodski, Essendon Football Club Communication Manager.
Discussing the importance of theflightplan.com.au to the club's aims Mr Rodski said "The website’s creative blueprint and practical fundraising section will be paramount in helping the club raise vital funds for its new facility at Melbourne Airport."
Through its suite of integrated online products, IMG STG supports the activities of elite and grass roots sporting organisations across Australia and around the globe. The tools that facilitate online transactions and social media engagement are used by many of IMG STG’s other clients, including the AFL, NRL, A-League and NBL as well as many national and local sporting organisations.
For more information about theflightplan.com.au or how IMG STG can help your sporting organisation please contact:
Brad Paton
National Account Manager
M +61 411 601 084
bpaton@imgstg.com
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