Blue Pebble Digital join IMG Sports Technology Group

IMG Sports Technology Group is proud to announce that we have now joined forces with Blue Pebble Digital. In an exciting development for all existing IMG Sports Technology Group users, Blue Pebble Digital are renowned as one of Australia’s finest sporting digital agencies.

Blue Pebble began life in the mid 1990s, when Brad Paton developed the first AFL club website for the Essendon Football Club. The Essendon Football Club website is the most popular club website in the AFL, essendonfc.com.au has grown substantially over a period of 15 years whilst embracing emerging online trends and technologies. The website is a showcase of what is possible with the web, featuring fan engagement and communications (news, comments, results and history), interactive competitions and games, audio and video content, and a members-only subscription service. The launch of Bomber.tv, also developed by Blue Pebble Digital, and a full website re-design in 2009 saw the club further enhance its reputation as a leader in the area of online activities.

“ We are passionate about technology, and its ability to help individuals and businesses achieve their goals, we are always looking for innovative ways to assist clients in doing business simply and efficiently. We believe you can achieve just about anything on the internet – sometimes you just need to think a little creatively. We don’t accept second best, and don’t expect our clients to either. We constantly strive to create the best solution for any given problem. Even if that means inventing a completely new way of doing things. We also ensure we stay up to date with new and emerging technologies which form the backbone of the web design industry. We place great importance on understanding the business of each of our clients, and translate that into an effective web solution. We work hard to ensure that every project is completed as promised – on time and within budget. We harness the power of digital to help grow our client’s brands through websites, mobile applications, email marketing, social media, e-commerce and other emerging platforms.”


IMG Sports Technology Group can now provide you with the following services:

Website design and development

Our website design meets strict standards of professionalism, and our adherence to a proven methodology ensures that each project is delivered as promised.

The websites we design are all aimed at providing a tangible return on the initial investment. This could include the generation of more qualified leads, higher sales, cost-effective marketing to identified audiences, and the creation of business efficiencies.

Our websites all feature:

• Design that inspires your target audience
• Coding to industry accepted web standards
• Best use of available development technology – the most suitable for the job.
• Testing for usability and accessibility

Social media

The use of social media platforms – including Facebook and Twitter – is growing at an astounding rate. Many of these services didn’t even exist a few years ago, but now are an integral part of most people’s lives – especially the younger demographic. As such it presents a huge opportunity, especially for brands wishing to build a relationship with a young demographic who are turning away from traditional media (and therefore traditional forms of advertising).

We have helped a number of clients develop a social media strategy, and then implement that strategy for them. Some of the services we have in-depth knowledge of include:

• Facebook
• Twitter
• YouTube
• Flickr
• and many more.

Mobile applications and websites

The rapidly growing use of the internet on mobile devices has created yet another channel for brands to build relationships with their customers. This trend shows no sign of slowing down, so tapping into that powerful market should be part of any modern digital strategy:

• iPhone applications
• mobile-optimised websites

Email marketing

Permission-based email marketing is growing at a rapid rate due to its ability to reach a large audience for a small investment.

We have worked with organisations to develop their email marketing strategy, helping in areas including:

• Collection of email addresses - using legitimate methods to acquire email addresses, always ensuring the recipient has consented to receive email from the sender.
• Newsletter design – developing templates and specialising in designs which lead to a high level of click throughs.
• Mailing systems - development of email systems to prepare and send out emails as part of a campaign.
• Statistics - comprehensive statistics to evaluate each campaign.

We ensure that any email campaigns undertaken are fully compliant with the Spam Act, which came into effect in Australia in 2004. We also ensure that the collection of email addresses complies with current Privacy legislation.
content management systems

In this age of information overload, even organisations that maintain the most basic websites require an easy way to update their online content.

We specialise in developing and implementing simple yet powerful content management systems, allowing anyone to update website content without requiring any technical knowledge.

A good content management system means that you can maintain an up to date website, without the need to pay maintenance fees for every change made to your website. It therefore saves you money in the long term.

Content, or more importantly, up to date content, is key to maintaining a successful website – we can put together a cost-effective content management system to make sure that your content is always fresh.

• development of custom built content management systems
• implementation of open-source content management systems

Digital video production

As the reach of the web grows, and broadband internet connections become faster and more widely available, the potential for video on the web is enormous.

We have experience in the entire digital video production process, from filming to editing; post-production services to digital file output.

We have produced video for websites, mobile phones, video CDs and DVDs.




For information on how IMG Sports Technology Group can help you with your digital and fan engagement strategy, contact Brad Paton on 03 9864 1125 or bpaton@imgstg.com