IMG's new ticketing company set to rock the events industry
IMG Sports Technology Group have announced the launch of its new ticketing company, TicketDesq, which is set to revolutionise the industry.
IMG Australia's Senior Vice President, Brian Cooney, believes TicketDesq's arrival into the market is exactly what the sports and entertainment industry has been waiting for.
"TicketDesq is a full service ticketing company that's robust and flexible enough to put venues and promoters back in control of their event, something the industry has been demanding for years," Mr Cooney said.
IMG's years of experience in the event industry meant that TicketDesq was able to be designed from a promoter's perspective.
"Unlike other ticketing systems out there, TicketDesq was created by an end-user for an end-user. Wheter it be a major sports event or a local play, venues and promoters an control their customer database, branding and choose their sales channels, which helps control ticket fees- something they've not had much to say about until now," Mr Cooney said.
The choice to be able to scale up or down TicketDesq's services will also significantly improve the ticket buying process for customers.
"TicketDesq utilises the latest web technology to integrate the ticketing system into our clients' websites, so customers can seamlessly go from researching an event to purchasing tickets - all in the one site, " said Mr Cooney.
"Our clients can not only sell tickets, but also sell merchandise and run auctions, as well as manage memberships, sporting competitions and events- all on the one web platform," Mr Cooney said.
TicketDesq benefits also extend to giving clients their ticketing revenue in real time. Up until now, many promoters have had to wait weeks after the event before ticketing companies were able to reconcile and pass the revenue over.
IMG is no stranger to the event industry having operated in sports and entertainment around the world for nearly 50 years. Five years ago, IMG created a division called IMG Sports Technology Group in response to client demand for more dynamic web-based event management services.
Essendon Football Club, ANZ Trans-Tasman Netball Championship, Australian Grand Prix and ICC World Cricket have recently signed up to use IMG STG systems.
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